hayley hayley hello

A great new identity for Shakespeare’s Globe theatre in London. The circular shape is influenced by the iconic circular structure of the historic theatre. Upon closer inspection, the circle is not a perfect geometric circle, but closely traces the original shape of the theatre, highlighting the curves and angles of the building. 

The texture in the logo (and the graphic device used across the branded collateral) references the wooden architectural materials of the historic theatre. 

I love how the logo respects the historical value of the theatre and continues the spirit throughout the identity. 

Lasering information on fresh veg is a small step in the direction of reducing packaging waste and finding more eco, cost-effective ways of delivering information.

I love this new identity for Kingston Hospital Charity! 

The starbursts ‘K’ symbol is fun, energetic and positive. The flexibility of the colour palette in the identity keeps it looking fresh. I like how they have taken the sharp geometric lines from the starburst symbol and used it throughout the brand collateral. 

The clean lines and minimal layout in the identity keeps the brand looking hospital clinical but the injection of bright colour adds a youthful tone.

New typographic identity for a New York museum about espionage (spying). 

The cutting of the letterforms emphasises the nature of the museum and its exhibitions. The sharp cuts make the logo very creepy and ominous. 

The branding is based around the idea of “question everything”, and aims to “stimulate curiosity in the audience”, says SomeOne founder Simon Manchipp.

The identity features a typographic logo with question marks facing the wrong way round to represent the “S” in the museum’s name. The logotype also sees “redacted” cuts that “show only part” of the letterforms, but reveal “enough to distinguish what character it is”, says SomeOne project lead designer Emily James.

Brilliant new campaign from McDonalds! Minimalism at its best. It has a cheeky tone to it!

Slash based identity for LFW

The slash style aims to create an overarching, unifying campaign identity that could be used by all three events that fall under LFW.

The branding still features London Fashion Week’s signature bold, all-caps, sans-serif typeface, but it has been adapted with a slash through it, which distorts the letters.

The slash device is flexible – it has been applied to typography and imagery across the three events’ communications. 

The idea behind the slash is simple – it directly references the process designers go through with cutting material and pinning material swatches on boards.

Great idea – Wickes have launched a suncream aimed at tradesmen who work long hours outdoors and expose themselves to the risk of skin cancer. Using humour by parodying a tin of paint, the campaign hopes to challenge the embarrassment some tradesmen may feel for applying sunscreen.

I love the new identity for Czech Rail – the contrasting colours are so striking and memorable. The design is modern, confident and bold, echoing the speed and strength of the rail industry. 

Digital business cards now exist!!

You can create all sorts of Actions in the business card when you tap your phone to it – link to a website, share contact details, share a playlist, connect to social networks…the list is endless. 

Using NFC technology, each card has a chip inside and allows you to continuously manage and change the Actions as well as track data like how many people are interacting with it.

Cute idea to transform business cards as pin holders! 

Van Leeuwen Ice Cream Rebrand by Pentagram

Van Leeuwen Artisan Ice Cream makes high-quality ice cream with the finest organic ingredients, prepared from scratch in Brooklyn and sold in both classic and vegan varieties. 

Pentagram have stripped off all the visual noise and crazy colours typically seen in ice cream branding. The new identity uses minimal graphic elements – the logo, coherent pastel colour palette and ice cream icon – to reflect the purity of the ingredients. (It reminds be of Deliciously Ella’s food rebrand)

The new packaging uses soft colours inspired by ice cream flavours, with colour used to identify flavours in the range and the classic/vegan range.

“Van Leeuwen needed a design that would both unify and distinguish the two lines, while giving the name of the brand primacy.”

I really love the rich colours and modern, simple approach that allows typography to lead the design and gives the brand a fun personality. The circular shapes reference ice cream scoops and is a flexible motif in the identity.

(via identity-of-design)

Honey Monster Puffs “gets rid of design nasties” to reflect drop in sugar

Their rebrand aims for a more “natural” look to reflect the fact it has reduced its sugar content by 25%. The design has been stripped back from the previous overbearing photographic style (of the creepy honey monster, see third image) to an illustrative and fun look. The focus on the previous golden yellow and sky blue colour palette minus the red keeps it reminiscent of it nostalgic past and generates a more positive energy.

I like the illustrative approach with the flatter design and use of texture to make it modern and more natural, reflecting the brand’s changing attitude to health and nutrition.